LOGISTIC REGRESSION MODEL - IDENTIFYING CANDIDATES FOR RETIREMENT PRODUCTS – INSURANCE INDUSTRY
- The client, an Indian Insurance major,
wanted to introduce a retirement
product
The client wanted to understand who are
the likely customers who would be
interested in a retirement product
Client wanted to understand the policy
features that drive the customer sales
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DRIVERS ANALYSIS - MARKET SHARE ANALYSIS
- The client believed that the draught beer
market was declining and their market
share was declining faster than the market.
They wanted to understand the drivers and
how they could reverse the trend.
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CUSTOMER RETENTION AND SEGMENTATION
- A leading lifestyle clinic wanted to
understand the sales behavior across its
clinics. It wanted to ensure that service
offerings straddled price points; that it
was able to retain customers and was
able to effectively up-sell and cross-sell
services.
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- The client was a leading computer
manufacturer in the world with decentralized
marketing function. Client
wanted to find out the customers who
would favorably respond to a campaign.
Sales channels for the client included
retail, wholesale and on-line.
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- Client is one of the largest Injectibles
manufacturers. Client has products in
the anesthesia, analgesia, critical care,
oncology and anti infectives markets
Client is interested in understanding the
drivers of sales for one of their products
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MICROSTRATEGY - CUSTOMIZED TACTICS TO TARGET HIGH VALUE PHYSICIANS
- Client is in the human and animal
healthcare business operating all across
the world
Client has developed a segmentation
scheme based on physician behavior
However the targeting strategy for these
segments does not take into account
many of the attributes
We suggested coming up with
Microstrategy – tactics applied to much
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SOURCE OF BUSINESS ANALYSIS
- Client is interested in generating market
insights for the anti depressent market
As part of this, the analysis includes
source of business, persistence compliance,
patient pay analysis etc.
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