Medicare Part D Patients Behavior Tracking
- Client is interested in tracking MPD
patient behaviour in three different
markets in a 12 month study window
Arthritis Market
Secondary hyperparathyroidism in
chronic kidney disease patients on
dialysis
Osteoporosis Market
Client is trying to understand their market
share among Medicare Part D patients
Client is interested to know the Major
payers in MPD area for the drug of interest
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Market Insights & Co – Pay Analysis
- Client is interested to know Market Share
of the prescriptions (TRx)/patients in the
following lines
Patients (new, continuing, switch)
Share in source of business
TRx share for the drug of interest by
• All Prescribers
Top Specialty (Non- PCP category)
Prescribers
Client is trying to understand the
patients behavior in terms of persistence
and compliance ratios
To analyze the patient pay trends by
All Physicians
Top Specialty (Non- PCP category)
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Diabetes Physician Profiling,
Segmentation and Targeting
- Client needed a physician data for
targeting and messaging in order to
improve the market share in the diabetes
therapeutic area
Client was interested in knowing the TRx
share of each physician specialty by
Month
Annual
Half-yearly
Client wanted to profile the physician
base based on their TRx share for the
drug of interest
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Co-pay Savings Card Promotional Response Tracking Analysis
- Client wanted to design an optimal
patient benefit program through Co-Pay
card
Client wanted to access the program's
ability to maintain patients on therapy
Client was trying to understand the
persistence and compliance of the
patients who are participating in the Co-
Pay card benefit program
Client wanted to develop promotional
strategies for the patient segments to
expand the market
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Source of Business Analysis
- Client is interested in generating market
insights for the anti depressent market
As part of this, the analysis includes
source of business, persistence compliance,
patient pay analysis etc.
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- Client is one of the largest Injectibles
manufacturers. Client has products in
the anesthesia, analgesia, critical care,
oncology and anti infectives markets
Client is interested in understanding the
drivers of sales for one of their products
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Model Validation and Recalibration
– Physician Detailing
- Client is in the human and animal healthcare
business operating all across the
world
Client has developed a detailing model
based on which the detailing and corresponding
expected prescriptions are
known
Client wants to validate the recommendations
of the model, see if there is a
population shift and if required rerun the
segmentation schemes
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Microstrategy - Customized Tactics to
Target High Value Physicians
- Client is in the human and animal
healthcare business operating all across
the world
Client has developed a segmentation
scheme based on physician behavior
However the targeting strategy for these
segments does not take into account
many of the attributes
We suggested coming up with
Microstrategy – tactics applied to much
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BI, Analytics and Technology - Integrated Approach
for a Marketing Solution for a Leading CPG Company
- The client India, was faced with the
problem of disparate – a leading CPG in
marketing campaign, data sources and
fragmented decision making
The client was looking at a BI platform
which will integrate data from multiple
sources and enable them to do
sophisticated analysis to determine their
marketing effectiveness
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Medical Services Dashboard
for a Third Party Administrator
- Client is a large Third Party Administrator
(TPA) managing health insurance
claims
Client interacts with hospitals, payors
(insurance companies) and patients
Client wanted to automate the analysis
done by the medical services division
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